Who Is Oba Hype?
On this special edition we get to spotlight an afrobeats business pioneer and creative talent born David Oluwasegun Lewis Okanlawon Atkins but is popular by the moniker “Oba Hype”
, He was born in Sakaman a suburb of Dansoman, Accra, He had his early
education in Accra before his family relocated to his parents home
country Nigeria, where he had his tertiary education at the Lagos State
Polytechnic where he studied Marketing.
Oba hype is popular for the influence he commands as a brand in the music and entertainment industry.
Starting his career in entertainment as an independent
artiste far back as 2010, then later he started website blogging in 2013
where he had the opportunity of working with now-International brands
like Blaq Jerzee, Mr Eazi, Mayorkun, 2face Idibia, Slimcase and many
more to build his affiliations
He got his big break hit in 2015 when he added PR and
Publicity to his portfolio helping to create the identity for brands
like Oxlade, Deangeloctouchstylist, Nayaeffectz, and many more
Oba hype proved to be the next big
thing in Talent promotions and management n the entertainment business
in Lagos by 2016 when he registered his own business Hypeafrobeatz Promotions
and sooner became the brain and brand manager for TMY Media Lagos and
single handedly took the media company to new heights, launching the
brand to become a recognized entity by affiliating it to many
celebrities and popular activity in Nigeria’s busy entertainment scene
Oxlade’s former PR, Oba hype
who was once an artiste passionate about his talent found it hard to
mix doing music with doing entertainment business until he became an
entertainment mogul, removing himself from being just an artiste to
being a label executive, Promoter, A&R, Talent Manager and TV
Producer , now he gets to put out music content when we wants and still
stays relevant in the music and entertainment business as a whole
Oba hype believes young artiste should
understand their calling and decipher what aspect of entertainment and
music they wanted to delve into before going into it as it was a life
business and it would help them in future not to end up like
unsuccessful predecessors
Oba hype presently based in Accra,
Ghana is still actively involved in helping talents and the
entertainment business as he is affiliated to many brands in Accra such
as Spacely, Gasmilla, Genna , Vanilla, Offei music, Iona Reine, BullHauz
Entertainment, Samini, StoneBwoy, ShattA Wale and many more
Hypeafrobeatz Studios Ghana was founded by Oba Hype, its
a media outlet for his promotional business Hypeafrobeatz Promotions,
The platforms serve West Africa currently, especially Ghana and Nigeria.
Oba hype believes Africa is next to be discovered on the
global front and since Afrobeats is already taking shape, it would only
be a matter of time before brands n the music business like P-Diddy, Dr
Dre, Michael Jackson, Jay Z, Kanye West would emanate from the
continent
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